Accurate Metrics Key To Digital Success - INVISION CEO, Lynda Clarizio, stresses importance of accurately measuring cross-platform audiences
TVNewsCheck, May 19 2010, 12:58 PM ET
It is essential for broadcasters to hone means for measuring consumers tapping into their online and mobile efforts to more accurately prove those properties' value to clients, a panel of industry leaders said Wednesday.
"The challenge is in a common metric to measure across media," said Lynda Clarizio, CEO of Invision, which provides television ad sales and planning systems. "We owe it to ourselves in the future to address those [challenges] so advertisers can feel like they are better served in the future." Read more »
INVISION CEO joins Batanga, Inc's Board of Directors
MIAMI, Jan. 27 /PRNewswire/ -- Batanga, Inc., the leading Hispanic-focused online media company based in Miami, Florida, today announced that Lynda Clarizio was appointed to the company's board of directors. With broad experience leading one of the industry's largest digital advertising platforms, Ms. Clarizio will provide a wealth of knowledge and support to the company. Read more »
The Ted Turner of Rural TV
Give Patrick Gottsch credit for candor in building his 24-hour cable television network for rural America. "I've never had an original idea in my life. We've stolen all of our concepts from urban media," he laughs, standing on the deck of a sailboat off the coast of Maui in January. Read more »
How Television Advertising Will Change
In its heyday, "This is Your Life" was seen by a broad swath of viewers tuned into their Philcos all at once, never dreaming that someday it could be rebroadcast, paused live, accessed on another gadget, or that its entire run could be contained on a thin metal disc. Read more »