Software Companies Mobile-ize for Vegas
Stations can expect to see improvements in major tracking and sales tool systems at the NAB Show
By George Winslow -- Broadcasting & Cable, 4/8/2013
...NAB will also see cross-platform ad sales systems company Invision demoing its new integrated sales and traffic system, DealMaker Crossroad (DMC), according to the company’s senior VP of sales and marketing, Mike Zablocki.
Invision has offered up DealMaker since the 1990s and in 2004 developed a traffic solution for national syndication. “But we didn’t have a unified solution for traffic for cable and broadcast,” Zablocki says.
To create a unified system, Invision acquired the code for the Crossroad software system developed by Turner and has integrated it with DealMaker to create the DMC solution. The system is particularly strong in the multiplatform area because Turner developed its own system to help handle multiplatform distribution and TV Everywhere deals.
“You have the ability to sell across linear and nonlinear and advanced TV platforms and to place spots and view inventory in a real-time basis,” Zablocki says. Bloomberg TV has been the first channel to adopt DMC after Turner.
In 2013 and 2014, the company is also looking to adapt DMC to the local station market. ...
INVISION Inc. Debuts Its Targeted Advertising Management Campaign at NAB 2013
INVISION teams up with IBM and Fabrix Systems to showcase its newest solution -- New York, NY (PRWEB) April 05, 2013
INVISION, Inc., the leading provider of multi-platform advertising solutions to the media industry, announced today it will debut its targeted advertising campaign management solution, DealMaker Digital (DMD), in cooperation with IBM and Fabrix Systems.
INVISION Inc. Showcases Cloud-Based Ad Sales and Traffic Solution at NAB 2013
Multi-Platform Advertising Solutions Leader Previews Enhanced DMC Platform -- New York, NY (PRWEB) April 03, 2013
INVISION, Inc., the leading provider of multi-platform advertising solutions to the media industry, announced today that it will showcase its enhanced cloud-based advertising sales and traffic solution, DealMaker Crossroad (DMC), at the 2013 NAB Show.
INVISION Inc. Acquires Theory M
Multi-Platform Advertising Solutions Leader Adds Strategic Media Consulting Arm -- New York, NY (BUSINESS WIRE) February 25, 2013
INVISION, Inc., the leading provider of multi-platform advertising solutions to the media industry, announced today that it has acquired Theory M, a provider of strategic consulting services and custom software development and design to the media industry. Theory M will become a wholly owned subsidiary of INVISION.