INVISION to Incorporate Nielsen Online Campaign Ratings in Industry-first Solution to Manage Ad Liability Across Platforms
DECEMBER 19, 2011, NEW YORK -- INVISION Inc. announced today that it will work with Nielsen in an industry-first collaboration to provide the media industry with streamlined cross-platform advertising inventory liability management. Using Nielsen Online Campaign Ratings, INVISION will offer a solution for the media industry to measure and fulfill television campaign guarantees via online advertising through INVISION’s DealMaker Stewardship product.
Launched in August, Nielsen Online Campaign Ratings combines traditional Nielsen TV and online panel data with aggregated, anonymous demographic information from participating online data providers. It is the only Internet measurement system accredited by the Media Rating Council (MRC) that provides GRPs for online advertising campaigns, enabling for the first time consistent cross-platform reach and frequency metrics. Read more »
BLOOMBERG SELECTS INVISION INC.’s DEALMAKER CROSSROAD SYSTEM
Cross-Platform Ad Sales Pioneer to Manage Bloomberg Media Group's Ad Sales and Traffic Operations
NEW YORK – December 13, 2011 – INVISION, Inc., the leading provider of cross-platform advertising solutions to the media industry, today announced that Bloomberg Media Group has chosen INVISION’s DealMaker Crossroad (DMC) platform to manage the company’s growing advertising sales and commercial operations across its domestic and international television and radio properties.
INVISION develops and provides integrated advertising planning and sales solutions across the media industry with robust, modern systems designed for TV, online video, display, radio and mobile. Using INVISION’s flagship software solution, Bloomberg Media Group will be better able to drive its growing business with a strategic system that delivers advertising and content on multiple platforms efficiently, profitably, and effectively. Read more »
Jim Warner Joins INVISION, Inc. Board of Directors
Media and Marketing Executive Brings Over 25 Years of Experience to INVISION
NEW YORK – June 6, 2011 – INVISION, Inc., the leading provider of advertising systems to the media industry, today announced that Jim Warner will join its Board of Directors. Warner will offer deep experience and expertise to the Company as it accelerates its efforts to deliver cross-platform solutions for traditional and advanced television, mobile, and digital media.
“Jim has an extensive background in the media business, as he has built and led organizations across digital media, network television, pay-TV and magazine publishing,” said Lynda Clarizio, CEO of INVISION. "We are extremely excited to add such a savvy leader to our Board of Directors. Jim’s proven track record and unique experience is a perfect fit for the direction in which INVISION is headed.” Read more »
INVISION’S DEALMAKER SOFTWARE SUPPORTS ADVANCED ADVERTISING SALES ON CANOE VENTURES’ NATIONAL ITV PLATFORM
NEW YORK – April 6, 2011 – INVISION, Inc., the leading provider of advertising planning and sales solutions to the media industry, and Canoe Ventures, the advanced television joint venture of the nation’s leading cable companies, today announced that INVISION now enables the sale of Canoe’s interactive television (ITV) marketing solutions through INVISION’s DealMaker Ad Sales System. As INVISION leads the market in providing ad sales software, this is a major milestone in the automation of systems that support Canoe’s national advanced advertising solutions. Read more »
INVISION Secures $6 Million in Venture Debt Financing from Wellington Financial
Company Also Arranges $2.5 Million Line of Credit from Silicon Valley Bank
New York, March 2, 2011 - INVISION, Inc., the leading provider of advertising planning and sales solutions to the media industry, today announced a US$6 million venture debt financing from Wellington Financial LP, a privately-held specialty finance firm. Silicon Valley Bank also provided INVISION with a $2.5 million line of credit as part of the transaction. Read more »
INVISION, Inc. Adds Seasoned Media Executives to Team Launching Industry's Most Advanced Integrated Sales & Traffic System
Executives Bring Deep Experience in Design and Implementation of Sales and Traffic Systems from Turner, VCI Solutions and The Weather Channel
NEW YORK, February 15, 2011 — INVISION, Inc., the leading provider of advertising planning and sales solutions to the media industry, today announced the addition of three experienced executives from Turner Broadcasting, VCI Solutions, and The Weather Channel to join the team launching its new DealMaker/Crossroad -- or “DMC ”-- platform for integrated ad sales and commercial operations in the second half of this year. Read more »