Hubbard Media Group's REELZCHANNEL Chooses INVISION INC.'s DealMaker to manage growing Ad Sales Operation
NEW YORK (July 9, 2009) INVISION INC., the leading provider of advertising sales solutions - managing the annual sale of over $12 billion in TV inventory for broadcast networks, cable networks, ethnic market media and syndication television - today announced that Hubbard Media Group's REELZCHANNEL®, the only cable/satellite network and website dedicated to everything about movies, has chosen DealMaker to support its growing ad sales operation.
INVISION's DealMaker delivers a comprehensive suite of strategic ad sales software, including deal management, inventory control, pricing optimization, compliance, operational CRM analytics, traffic, invoicing, business intelligence reporting and real-time delivery monitoring. REELZCHANNEL joins over fifty other TV businesses belonging to major media companies such as NBC Universal, Time Warner, and Viacom, which have also installed the DealMaker system to enhance their sales operations and increase revenues. The system is scalable and flexible, giving the sales organization the tools it needs to ensure they are maximizing revenue and providing premier customer service to their agencies and advertisers.
"We are pleased to add REELZCHANNEL to our growing list of customers. They have extremely savvy management in finance, IT and ad sales, that recognizes the value of having leading edge software to price manage their inventory and service their advertiser agreements," says Christine Watkins, CEO at INVISION INC.
"We chose DealMaker for its robust functionality, which will assist us in better managing our rate card and inventory, as well as its comprehensive reporting engine that will allow us to analyze our data and make informed business decisions," says Amy Jo Wayne, Senior Vice President, Ad Sales at REELZCHANNEL.
REELZCHANNEL® - TV About Movies(TM) (www.REELZCHANNEL.com) is the only cable/satellite network and website dedicated to everything about movies. The network and website feature entertaining original programs and content that offer a fresh perspective on movies, from behind-the-scenes movie clips and newly released movie reviews to the latest movie trailers and suggestions for what to see tonight at home or in the theater. On REELZCHANNEL.com movie fans can check movie times with local movie theater listings, find new movies currently playing on TV and watch full-length movie trailers. In addition to extensive cable and telco carriage in markets across the country, REELZCHANNEL TV is carried via satellite on DIRECTV and DISH Network reaching more than 45 million homes nationwide. Local channel information is available on the website's home page through a zip code look-up. Owned by Hubbard Media Group, REELZCHANNEL is headquartered in Albuquerque with offices in Los Angeles, New York, and Chicago.
Founded in 1993, INVISION INC. (www.invisioninc.com) develops installed and hosted software to support the ad sales and traffic processes for television and radio networks, stations and syndicators. With offices in New York and Atlanta, INVISION's clients include BET, Bloomberg, Bravo, CNBC, E! Entertainment Television, Galavision, Game Show Network, G4, Gemstar/TV Guide, Hallmark, MGM, NBC Universal, ION, Sony Pictures Television, Telemundo, Telefutura, Tribune, TV Azteca, Univision, Warner Brothers and The Weather Channel. In March 2008, the privately held company closed $30 million Series A funding led by ABS Capital Partners, CIBC Capital Partners, and ABS Capital's Limited Partner, Piper Jaffray.
INVISION INC.
Mike Zablocki
(917) 522-8530
mzablocki@invisioninc.com
or
George Simpson
George H. Simpson Communications
203.521.0352
george@georgesimpson.com
www.georgesimpson.com