RFD-TV Chooses DealMaker Ad Sales System
NEW YORK (July, 2009) INVISION INC., the leading provider of advertising sales solutions managing the annual sale of over $12 billion in TV inventory for broadcast networks, cable networks, ethnic market media and syndication television, today announced that RFD-TV has chosen DealMaker Ad Sales System to manage their growing ad sales operation. RFD-TV will manage their national inventory through their internal Nashville based Commercial Operations and Sales team and through their national rep firm, Petry Media.
INVISION's DealMaker delivers a comprehensive suite of strategic ad sales software, including deal management, inventory control, pricing optimization, compliance, operational CRM analytics, traffic, invoicing, business intelligence reporting and real-time delivery monitoring. RFD-TV joins over fifty other media outlets belonging to major media companies such as NBC Universal, Time Warner, and Viacom, which have also installed the DealMaker system to enhance their sales operations and increase revenues. The system is scalable and flexible, giving the sales organization the tools they need to ensure they are maximizing revenue and providing premier customer service to their agencies and advertisers.
"RFD-TV has made strategic investments in content to drive their distribution and ad sales. They also saw the value in investing in the technology that is needed to support a professionally run ad sales organization. We're happy they chose INVISION to supply those systems," says Christine Watkins, CEO of INVISION.
"As a rapidly growing organization with a very busy sales staff, we needed a robust, integrated sales and traffic solution and a strong business partner to help us better manage our national inventory. DealMaker and the folks at INVISION were the clear choice for us," says Patrick Gottsch, Founder and President of RFD-TV.
RFD-TV (www.rfdtv.com) is the nation's first 24-hour television network dedicated to serving the needs and interests of rural America. Programming includes a wide-variety of shows focused on agriculture, equine, rural lifestyle and traditional music entertainment. The channel is produced and uplinked via satellite to all 50 states from NorthStar Studios, in Nashville, Tennessee. RFD-TV is proudly distributed nationwide and carried by DISH Network(channel 231), DIRECTV(channel 345), Mediacom, Charter, Suddenlink, Bresnan, Verizon FiOS, Comcast and Time Warner Cable systems.RFD HD, the channel's 24-hour, high-definition channel, launched in December 2007. RFD-TV The Magazine, the channel's companion publication, launched in July 2003 and currently has over 155,000 subscribers. RFD-TV The Theatre opened in March 2007 in Branson, MO. www.rfdtv.com
PETRY MEDIA (www.petrymedia.com) is an industry leader among television sales companies. Headquartered in New York and with offices in 10 locations in major advertising centers across the country, their primary business is to sell 30-second commercial inventory to national advertisers for stations in all sized markets and all affiliations.
Founded in 1993, INVISION INC. (www.invisioninc.com) develops installed and hosted software to support the ad sales and traffic processes for television and radio networks, stations and syndicators. With offices in New York and Atlanta, INVISION's clients include BET, Bloomberg, Bravo, CNBC, E! Entertainment Television, Galavision, Game Show Network, G4, Gemstar/TV Guide, Hallmark, MGM, NBC Universal, ION, Sony Pictures Television, Telemundo, Telefutura, Tribune, TV Azteca, Univision, Warner Brothers and The Weather Channel. In March 2008, the privately held company closed $30 million Series A funding led by ABS Capital Partners, CIBC Capital Partners, and ABS Capital's Limited Partner, Piper Jaffray.
Contact:
Mike Zablocki
(917) 522-8530
mzablocki@invisioninc.com