Brand allocation is an automatic allocation system that improves customer service, optimizes inventory and reduces errors and administrative overhead. The Brand Allocation engine turns a multiple day task to minutes.
Brand Allocation can be used with the INVISION DealMaker Ad Sales System or with an external sales or traffic system.
Strategic Benefits
- Improves customer service
- Reduces errors & administrative overhead
- Takes a multiple day task to minutes
- Ability to allocate agency brand requests
- By dollars
- By impressions
- By units
- Automatically moves client-owned inventory to achieve agency weekly brand requests
- Attains weekly unit length mix requests
- Reports on Instructions vs. Results
- Fully integrated with DealMaker
- Full integration capabilities to other sales/traffic systems via XML