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DealMaker

DealMaker is the first contemporary solution for today’s fast paced ad sales operations. It is a strategic revenue optimizing, inventory management and pricing system that enables media companies to make smart, educated decisions about their advertising sales business.

As of today, over forty media outlets have installed the DealMaker system to enhance their sales operations and increase revenues. The system is scalable and flexible, giving the sales organization the tools they need to ensure they are maximizing revenue and providing premier customer service to their agencies and advertisers.

The comprehensive suite of modules provides a fully audited solution to streamline the generation and management of rate cards, inventory, proposals/orders, revenue reporting, stewardship and traffic; all in an integrated database.

DealMaker’s Return on Investment: Risk Mitigation, Revenue Optimization, Cost Savings and Improved Customer Service.

DealMaker is built with multiple integrated modules that all run off the same database to give you more control over your ad sales operations and increase efficiency.

Proposal and Order Maintenance

  • Create proposals and take deals to order with the push of a button

Rate Card

  • Holds audience estimates and pricing for all programs

Brand Allocation

  • Automatically allocate spots to brands according to client specifications

Inventory Management

  • Report on avails, units in proposals, units on hold and units ordered

Plan Approvals Analysis

  • View all of the critical deal approving data in one report

EDI

  • Electronically send orders to agencies and buyers

Plan Optimizer

  • Automatically create proposals and optimize inventory

Stewardship

  • Track deal guarantees vs. actual delivery using electronic import of ratings

Revenue Reports

  • Powerful report engine helps management stay on top of inventory, pricing and deal activity

Business Intelligence

  • Create custom reports and dashboards for sales reports and trend analysis

Traffic

  • Integrates formats, logs, copy assignment and billing with sales modules