Brand Allocation

Brand allocation is an automatic allocation system that improves customer service, optimizes inventory and reduces errors and administrative overhead.  The Brand Allocation engine turns a multiple day task to minutes. 

Brand Allocation can be used with the INVISION DealMaker Ad Sales System or with an external sales or traffic system.

Benefits

    • Improves customer service
    • Reduces errors & administrative overhead
    • Takes a multiple day task to minutes
    • Ability to allocate agency brand requests
      • By dollars
      • By impressions
      • By units
    • Automatically moves client-owned inventory to achieve agency weekly brand requests
    • Attains weekly unit length mix requests
    • Reports on Instructions vs. Results
    • Fully integrated with DealMaker
    • Full integration capabilities to other sales/traffic systems via XML