Christine Watkins and Steve Marshall are the owners and founders of INVISION INC. Over the past thirteen years, Christine and Steve have carefully built the rest of the INVISION team. They have recruited and hired only the best management, customer service and system development personnel to help them make INVISION, and its products and services, top in its field.
Christine Watkins, President and CEO, brings over 25 years experience in the
advertising and media industry. Christine oversees the management of INVISION,
and serves as the 'functional visionary' for our media products. Christine's
background in sales management and systems helps INVISION to provide systems
that precisely respond to the needs of sales managers and their organizations.
Prior to starting INVISION, Christine was a project manager on two major
software development projects for ABC. While at ESPN, she was the business
manager for the development of an integrated Sales and Traffic system, the
first of its kind in the industry. Christine is very active in the industry,
having served on the Executive Committee of the TECC and the EDI Cable
Committee, sponsored by the CAB and the AAAA's. Christine's degrees are from
the Steve Marshall, Chief Information Officer, is charged with leading the company's technology, infrastructure and software
development efforts. Steve has over fifteen years of leadership experience in
software engineering with ten years of vertical experience in the media
industry. Since the inception of INVISION, he has served many roles during the
company's growth from a consulting and custom development company into a
product development company. Prior to INVISION, Steve ran his own software
consulting company in Tom Fitzsimmons, Chief Financial Officer, brings over 15 years of financial and operational management expertise coupled with exceptional people and communication skills. Tom has served in a variety of roles including: Finance / HR, Client Services, Sales, Operations and Information Technology both in entrepreneurial environments and at the divisional level of major public corporations. His width of business experience will directly support the company's ongoing business growth objectives. Tom holds a B.S. from Iona College and has attended Columbia University. Fred Bivetto, Senior Vice President, Strategic Initiatives, brings to INVISION over 35 years of management experience in all phases of system development. Fred manages major development and implementation projects for the company. He provided leadership in our transition from a consulting and custom development firm into a product development company. Fred has organized and managed various departments within the company. Prior to joining INVISION, Fred ran his own software consulting firm in New Jersey, designing and developing systems for media clients. Over the years, he has worked on projects for ABC, NBC, Turner Broadcasting, and Viacom. He is a skilled applications manager, system development architect/planner and business analyst. Michael
Stoeckel, Vice President, Digital Products, is responsible for the overall product
design and business development for INVISION’s digital advertising product
suite. Previously, he was Vice President, Advertising Innovations &
Operations for News Corp's Fox Interactive Media (FIM). He concentrated on
sales management systems, strategic planning and research & development for
advertisements sold in conjunction with FIM properties such as MySpace, IGN,
AmericanIdol.com, Fox.com and FoxSports.com. Prior to News Corp, Michael
worked for ten years at Time Warner and JP Morgan Chase. He earned a Bachelor
of Science degree in Mathematics from the University of Notre Dame, Indiana and
a Master of Science degree in Mathematics from the Courant Institute of
Mathematical Sciences at New York University, New York Bob Schmidt PMP, Vice President, Production Systems, is a veteran systems professional
with over 30 years of experience in project management and systems analysis. He
oversees all Quality Assurance
activities in support of INVISION products and is responsible for the planning,
scheduling and implementation of all software releases. He maintains
Project Management certification from PMI and his industry experience includes
system development and management projects for Broadcast Music Inc (BMI), Simon
& Schuster, and ABC. Ashley Barretto, Senior Vice President, Client Services, is a systems professional with over 20 years of experience in project and service management. Ashley manages all of the staff members responsible for installing, training and supporting all DealMaker installations. His industry experience includes various project and product management positions at CBS Broadcasting and Omnibus Automation Systems. Michael Zablocki, Vice President, Sales & Marketing, joined INVISION after a 10 year career at Princeton, NJ based Nesbit Systems, where he served as VP Sales & Marketing. For over 12 years, prior to Nesbit, he held sales, traffic, finance, systems, merchandising and strategic planning positions at NBC, Inc. Mike is responsible for new business development and the marketing of INVISION’s DealMaker line of strategic software products and services.
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