NEW YORK, NY - Recent press articles announced that this year's Hispanic-audience upfront advertising market exceeded $1 billion for the first time, with over $1.1 billion in advertising dollars being spent in the Hispanic-ad market. Almost 100% of those ad dollars were booked through INVISION's DealMaker ad sales system, the most advanced strategic ad sales system in the industry. Most of the big Hispanic broadcasters, including Univision, Telemundo, TeleFutura, and Galavision, use DealMaker to manage their ad sales.

"DealMaker's design," says Christine Watkins, INVISION's president, "is geared toward ad sales revenue management and growth. DealMaker gave the decision-makers the tools they needed to help execute their strategic sales plans and manage their revenue goals." Watkins points out "With an upfront market increase of almost 40% in just 2 years, DealMaker demonstrated its superior mechanisms for maximizing inventory utilization and revenues. INVISION's customer service and use of advanced technologies are there to support our clients' success." Watkins is a recognized media industry expert and says her company is staffed by "true industry seniors."

DealMaker is the most popular ad sales system among the rapidly growing Hispanic telecasters, and is used by more broadcast and cable networks than any other ad sales system. INVISION offers a fully integrated solution with traffic, asset, and contract management systems, and DealMaker interfaces with most of the other traffic systems used in the media industry.

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Please contact Mike Zablocki at (917) 522-8530