NEW YORK, NY - INVISION Inc. is pleased to announce that Sony Pictures Television, the premier producer and distributor of syndicated programs for the broadcast network, syndication, and cable markets, has selected the DealMaker system to manage their syndication ad sales and traffic operations.
Over the last five years, over forty broadcast and cable networks and interactive web sites have installed the DealMaker ad sales system. With the addition of new modules for traffic operations, Sony Syndication Ad Sales operations will be able to combine sales, traffic and billing operations all from one integrated database solution. The comprehensive suite of modules provides real time deal management, inventory control, pricing and planning, spot manipulation, log editing, revenue reporting and account stewardship.
"At INVISION, we firmly believe that the emphasis for syndicators should be in the deployment of strong, robust ad sales systems for the strategic management of revenue operations," says company President Christine Watkins. "Significant return on investment will result from systems that enable you to quickly react to the dynamic selling environment and provide tools to better price manage your inventory."
For more information:
Please contact Mike Zablocki at (917) 522-8530
About Sony Pictures Television
Sony Pictures Television (SPT) is a division of Sony Pictures Entertainment Inc. responsible for the production, licensing and distribution of quality television programs worldwide. With domestic and international distribution, SPT is a leader in the television industry with such notable programs as Seinfeld, King of Queens and Wheel of Fortune. SPT focuses on providing programming to networked and syndicated markets. Within SPT, the Ad Sales division is accountable for the sale of advertising time for a diversified set of off-network and first-run programs offered in over 211 markets domestically.





