Package Optimizer is a yield management tool that automatically builds sales proposals that meet the goals input by the user while weighing company priorities such as inventory optimization, fair and equitable rotation and maximizing unit rates.
It can be used with the INVISION DealMaker Ad Sales System or with an external proposal system.
Strategic Benefits
Maximize Revenue through Inventory Optimization
- Utilize inventory with the most avails and least pressure
- Utilize inventory most suited to audience desired
- More evenly spread sellouts
- Reduce discounting to meet client goals
- Minimize oversell
Operational/Customer Service Benefits
Time Savings in Plan Generation Process
- Less effort required to generate plans
- Less management effort required to enforce rules and guidelines
- Faster turnaround on delivering proposals to customers
- Consistent generation of plans
Enforcement of Sales Policies
- Packages
- Minimum Rates
- Discounting
- Inventory Distribution
