DealMaker is the first contemporary solution to help maximize revenue in today’s fast paced ad sales operations. It is a strategic revenue optimizing, inventory management and pricing system that enables media companies to make smart, educated decisions about their advertising sales business.
As of today, over forty media outlets have installed the DealMaker system to enhance their sales operations and increase revenues. The system is scalable and flexible, giving the sales organization the tools they need to ensure they are maximizing revenue and providing premier customer service to their agencies and advertisers.
The comprehensive suite of modules provides a fully audited solution to streamline the generation and management of rate cards, inventory, proposals, orders, revenue reporting, stewardship and traffic; all in an integrated database.
DealMaker’s Return on Investment: Risk Mitigation, Revenue Optimization, Cost Savings and Improved Customer Service.
| DealMaker is built with multiple integrated modules that all run off the same database to give you more control over your ad sales operations and increase efficiency. |
Financial Planning
- Set and maintain your financial plans or budgets and automatically track budgets to actuals without rekeying any data into Excel
Rate Card
- Holds audience estimates and pricing for all programs while allowing you to premium price high demand inventory to maximize revenue
- Create proposals and take deals to order with the push of a button; the system is auditing every transaction
Brand Allocation
- Automatically allocate spots to brands according to client specifications ...Read More
Inventory Management
- View LIVE avails, units in proposals, and units ordered all throughout the application
Plan Approvals Analysis
- View all of the critical deal approving data in one report to ensure that you are making best use of your limited inventory
EDI
- Electronically send orders to agencies and buyers
Plan Optimizer
- Automatically create proposals and optimize inventory ...Read More
- Track deal guarantees as often as daily, using electronic import of audience actuals
Revenue Reports
- Powerful report engine helps management stay on top of inventory, pricing and deal activity
Business Intelligence
- Create custom reports and dashboards for sales reports and trend analysis ...Read More
Traffic
- Integrates formats, logs, copy assignment and billing with sales modules ...Read More





